Qr Codes (Quick Response) are an “advanced” barcode with the particularity of being read in 2D, and was created in Japan in 1994.
Toyota factories first used the technology to identify car parts; the technology was then taken up by communication and marketing departments worldwide in the 2000s. Press, posters, stores, transport, juice packs… the famous black & white squares are invading everywhere, thanks to their numerous advantages: easily identifiable, published very quickly, simple to implement, inexpensive and capable of making any to make any physical support interactive. Any physical support.
AS A LINK BETWEEN THE OFFLINE AND THE ONLINE
The only drawback? Consumers at the time shunned it, discouraged by its lack of attractiveness, ultra-technical aesthetics and the obligation to download a specific reading application. These shortcomings have now been corrected.
In recent years, the use of QRCODE has become considerably more straightforward. In perpetual evolution, the smartphone market is now selling cell phones that can scan QR codes to scan the QRCODE by simple eye contact with the camera. No need to install QR reading apps!
As a direct and visible consequence of this technological push, the smartphone has already replaced bank cards in Asia, where major retailers and street vendors are all offering payment by QR Code.
As a direct and visible consequence of this technological push, the smartphone has already replaced bank cards in Asia, where major retailers and street vendors are all offering payment by QRCODE. This contactless payment method is set to become more widespread in light of the global health crisis. Optimized, the QRCODE is also an opportunity for brands and consumers to rediscover and reappropriate this communication tool with multiple advantages.
Freely inspired by the Bauhaus movement and its desire to combine form and substance by integrating technology into the artistic field, Elkoy has succeeded in developing the technological tools that allow them toto “dress” the QRCODE to personalize it and make it attractive.
Art QR Codes cannot be only a technical feat; they must link toward a concrete action, a real marketing promise with, for example, basket transformations or application downloads.
What applications and realities once the consumer is captivated by the aesthetics of Art QR Codes? Almost anything is possible to imagine, as we can create a complete experience from the Art QR Code: landing page, Instagram filter, contest, newsletter, analysis of traffic, performance metrics… etc!
Able to meet the needs of a multitude of professional sectors (luxury, fashion, food culture, tourism, sport…), the Art QRCODE allows, once scanned, direct access to various information: view videos, enter a game, call a phone number, read news feeds, consult a commercial site… etc!
On food packaging, it delivers the nutritional information of a meal or drink. Integrated on a cosmetic product packaging, it gives its composition. It invites users to visit a store by indicating the route to take on displays. In a museum or a gallery, it completes or replaces the artist’s creative process. Associated with the price in a store, it tells a product’s story and technical details.
More advanced mechanisms can be envisioned. Imagine Art QR Codes. On cans that would send you to a site that allows you to follow a sports team in a competition. Art QR Codes could also be present on a container collection as “collectibles” while adding informative value to an everyday life object that’s usually thrown away.