# The Art of QR Codes (Art QR Code)

> The Art of QR Codes is the studio of the Elkoy Artist Collective, creator of the ArtQrCode®: working QR codes designed as works of art for brands, products and institutions. Static, video, print, GIF or 3D, every ArtQrCode® still scans with any smartphone camera. It is a studio of TAKEOFF Group, based in Montréal, Canada.

## Key facts

- The ArtQrCode® is a registered trademark. It dresses a functional QR code with illustration and brand elements without breaking its function.
- Formats: static, video, GIF, print, screens, packaging, objects and 3D pieces.
- Uses: art exhibitions, packaging, advertising displays (bus shelters, walls, billboards), foundations and non-profits, events, retail.
- A scan can lead to a landing page, video, game, contest, newsletter sign-up, Instagram filter or store, with traffic analysis and performance metrics.
- Top clients: L’Oréal Paris, République Française, Louis Vuitton, Microsoft, L’Occitane en Provence.
- The Elkoy Artist Collective is freely inspired by the Bauhaus movement: form and function, art and technology.
- Contact: +1 514 271 4445 · https://art-qrcode.com/pages/contact · Instagram: https://www.instagram.com/elkoy_artist_collective/

## Work

- [Panerai ArtQrCode®](https://art-qrcode.com/project/panerai): A custom ArtQrCode® built from the most emblematic elements of the Panerai brand. (Luxury watchmaking, 2022).
- [Ruinart ArtQrCode®](https://art-qrcode.com/project/ruinart): A scannable artwork inviting visitors to discover the Ruinart art de vivre. (Champagne, 2022).
- [Nike ArtQrCode®](https://art-qrcode.com/project/nike): An explosion of vibrant colours and sporting prowess, printed as a street poster that scans. (Sportswear, 2022).
- [Louis Vuitton ArtQrCode®](https://art-qrcode.com/project/louis-vuitton): Elegance in black and white: a monochrome ArtQrCode® that tells the story behind the bag. (Luxury fashion, 2022).
- [All work](https://art-qrcode.com/pages/work): also pieces for Cartier, Vivendi, Nutella, Lenovo, Biotherm, the New York Jets and the Zero to Three non-profit.

## Articles

- [5 reasons why your company needs to use an Art QR Code](https://art-qrcode.com/post/5-reasons-why-your-company-needs-to-use-an-art-qr-code) (November 2, 2023)
- [5 creative ways to use Art QR Codes for your business](https://art-qrcode.com/post/5-creative-ways-to-use-art-qr-codes-for-your-business) (April 12, 2023)
- [5 ways Art QR Code is changing the way businesses communicate with their audience](https://art-qrcode.com/post/5-ways-art-qr-code-is-changing-the-way-businesses-communicate-with-their-audience) (March 27, 2023)
- [Scan to Discover: Art QR Codes Revolutionizes the User Experience](https://art-qrcode.com/post/scan-to-discover-art-qr-codes-revolutionizes-the-user-experience) (March 20, 2023)
- [Art QR Code: a new way to engage with your audience](https://art-qrcode.com/post/art-qr-code-a-new-way-to-engage-with-your-audience) (March 16, 2023)

## Pages

- [About the ArtQrCode®](https://art-qrcode.com/about-art-qr-code)
- [Blog](https://art-qrcode.com/pages/blog-1)
- [Contact](https://art-qrcode.com/pages/contact)
- [Full text of every page](https://art-qrcode.com/llms-full.txt)

## Part of TAKEOFF Group

The Art of QR Codes is one of the ten specialist studios of [TAKEOFF Group](https://group-takeoff.com/), a creative group founded in 2003 and headquartered in Lyon, France, serving the video game, sports and luxury industries. Group page: https://group-takeoff.com/art-qr-code
Sister studios include TAKEOFF Gaming, Cherry on Top (https://cherry-on-top.com), L’Atelier, TAKEOFF XP, TAKEOFF Athletics, TAKEOFF Access, Genesis and Exhibit North America.