Having received such a positive reception for the QR Code Art has made us extremely happy.
Setting up a temporary gallery in a city as vibrant as New York allowed us to see the response to the possibilities of the Art QR Code for brand storytelling.
Held at 89 Crosby Street in New York City, from April 8 to April 19, 2022, The pop-up’s location guaranteed a steady stream of visitors, while the Star Wars QR Code Art on our window captured the attention and curiosity of passers-by.
While most guests came in after seeing the Star Wars Art QR Code, several learnt about the event through our Art QR Code stickers strewn around SoHo and New york city, and a few had seen our press release on media like Yahoo!Finance or Eventbrite.
The event was a great success, and we’re eager to bring the Pop-up Art QR Code gallery to Montreal soon.
About Art QR Codes
The Art QR Code is a highly personalized visual that refers to concrete action. Taking the form of a work of art, the Art QR Code is the graphic evolution of the black and white QR Code.
The result of this evolution is an attractive communication tool that exists both as a brand story and as a stand-alone work of art. It is also a great key to phygital activation.
About The Elkoy Artist Collective
The Elkoy Artist Collective was formed in 2020 to spark a revolution in QR Code design. Assisted by a proprietary software suite, the team invented producing codes that offered more marketing potential than their boxy predecessors.
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We are thankful for the media coverage the Art QR Code pop-up gallery received. Thanks to a partnership with CISION, here are some of the media that covered our event:
Featured Art QR Codes from the NYC Gallery
Press & Media contact
Please contact our PR & Communications Specialist Andréanne at adupere (at) takeoffcreative (dot) com for more information on this topic
Terms and conditions
The download of the press kit and event photos are reserved for the exclusive use of the media.
Photo credits are required. Please include the Elkoy Artist Collective source when possible, and it is always appreciated to receive PDF versions of your articles.
Artist collective Elkoy opens a pop-up art gallery in New York City to showcase their unique Art QR codes. The purpose of this event is to demonstrate how B2B businesses can benefit from phygital space through Art QR Codes due to their versatility & ease of use.
- March 3, 2022
- 3 Min Read
The Art QR Code begins its takeover of the North American market to the general public & media at the opening of a temporary pop-up gallery in Soho, at 89 Crosby Street. New York City, from April 8 to 22, 2022! For full details on the Pop-up Art Gallery, visit artqrcode.com.