How Art QR Code innovates and will revolutionize customers’ experience

  • March 3, 2022

Breaking the physical & digital barriers, one artwork at a time

Designer “Art QR Codes” that let individuals and companies embody phygital experience and deploy visually pleasing, brand-consistent links to go on show in a New York City gallery

MONTREAL, CANADA, 03.10.2022 

Artist Collective announced today the launch of an exhibition showcasing samples of its revolutionary Art QR Code (artqrcode.com) at a pop-up gallery in New York City from April 8 to 22, 2022. 

Held at 89 Crosby Street, Soho, the exhibition will give visitors a first chance to view the group’s pioneering offering before its launch in North America.

An artist-led response to the prevalence of unsightly Quick Response (QR) Codes, Art QR Codes were first developed at the height of the COVID-19 pandemic when touch-free tools were becoming a necessity. Like QR Codes, users can scan them with a smartphone camera to transport users to online destinations. Unlike QR Codes, they’re designed to do it in style.

Assisted by a proprietary software suite, the Collective’s artists have discovered a method of turning what was previously considered blunt instruments into slick works of art, all without sacrificing functionality.

“It only takes a glance to see that Art QR Codes are an upgrade on their predecessors, but they don’t exist just to look pretty,” observed their creator, Eric Baesa. “Thanks to an in-house production process that gives our artists a relatively blank canvas, our codes can be designed to blend into web pages, help maintain brand consistency and even tell their own product stories. Such versatility means that, rather than just putting up with function-first QR Codes, individuals and companies can now actually put them to work as part of their brand strategy.”

 

 

 

 

But while the Collective’s creations are designed to make life more straightforward, the production process is far more complex, according to
Baesa:

“As well as being beautiful objects in themselves, Art QR Codes are also a significant technological feat. From software calculations to Photoshop script creation to the actual artwork production, it takes a team of two designers six weeks to create a single code. But that time and effort more than pays off, and the results can help brands and products stand out from the crowd.” 

Launched in the Collective’s home nation of France in 2020, Art QR Codes were successfully implemented by a range of world-renowned companies and services in sectors like luxury, fashion, food, and sportswear. Following overwhelmingly positive client feedback, the group makes its innovative offering available to a broader audience.

A selection of Artist Collective’s pioneering work will be on show at 89 Crosby Street in Soho, New York City, from April 8 to April 22, 2022, with members of the media and public welcome to attend. For more details, please visit artqrcode.com or use the contact details below.

 

About The Elkoy Artist Collective

The Elkoy Artist Collective was formed in 2020 to spark a revolution in QR Code design. Assisted by a proprietary software suite, the team invented producing codes that offered more tremendous marketing potential than their boxy predecessors. Design-led Art QR Codes (artqrcode.com) can improve brand continuity from a departure point to a destination and tell stories of their own. After staging a successful launch in their home country of France, Elkoy is now offering its pioneering service to clients around the globe. 

Please contact our PR & Communications Specialist Andréanne at adupere (at) takeoffcreative (dot) com for more information on this story.