Our team made a custom QR Code for the luxury brand Panerai with the most emblematic elements of the brand | Push concept.

About Panerai

Founded in 1860, Panerai was founded by the watchmaker who invented Radiomir, the first substance to illuminate dials. Today, Panerai watches represent the balance between Italian design and Swiss technology.

The vision

For this project, it’s a creative approach from our artists collective. This ArtQrCode^® portrays the leadership, knowledge, and values of the brand. In this artwork, you can find iconic symbols of Panerai: Giovanni Panerai, founder of the company, the Eilean, the classic yacht representing the passion of the sea, and the Submersible collection, the symbol of modern heroes who are ready to defy nature.

Through this ArtQrCode^®, we wanted to highlight the pursuit of excellence in which Panerai excels.